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Bing and Twitter continue their search party

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IDG News Service – Microsoft bills its Bing search engine as a social one, and to keep it that way it’s renewing a partnership with Twitter to keep tweets showing in Bing search results, the companies said Friday.

Tweets were featured prominently in Bing for just a few years, as a part of Microsoft’s effort to include loads of data from websites like Twitter, Facebook and Klout. With a smaller market share, the quest engine is a ways from beating Google But hopes to draw extra customers with the aid of weaving in more social data.

“Whether it can be a baby-kisser, celebrity, concept leader or good friend, our renewed partnership with Twitter ensures that you have near actual-time access to what individuals are tweeting tailor-made to what you’re looking for,” Microsoft mentioned in a temporary weblog post Friday. It did not say how long the partnership has been renewed for.

Google is the market leader in search with virtually 67 p.c share within the U.S., according to a September comScore rating. Microsoft was once a distant 2nd with roughly 18 p.c share, while Yahoo, which makes use of Bing on the back finish, got here in third at about 11 %.

Microsoft gave Bing a makeover of sorts in September. Along With a brand new appear, it created a brand new outcomes view that merges social posts with factual information about individuals, places and things.

Competitors between Twitter and opponents like Microsoft, Google and Fb is prone to heat up once the social community goes public on the new York Inventory Trade. However, “we additionally depend in part on Web search engines like google and yahoo, akin to Google, Bing and Yahoo, to drive traffic to our web page,” Twitter mentioned in its IPO documents.

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Zach Miners covers social networking, search and general expertise Information for IDG News Provider. Practice Zach on Twitter at @zachminers. Zach’s e mail address is zach_miners@idg.com

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