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Facebook's redesigned Messenger takes aim at WhatsApp, Snapchat

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IDG News Carrier – Facebook is hoping to achieve a stronger foothold within the aggressive cellular messaging space with an updated version of its Messenger app, which now lets folks message each and every different although they aren’t Fb friends.

On Wednesday, the corporate introduced an update to its standalone Messenger app, which lets customers ship text messages to one another, but without the opposite content on Fb like the News feed and timeline profiles.

The updated app was to be had prior to now in a checking out mode to a small collection of users on Android-primarily based gadgets, but now is to be had extra broadly to folks on each Android and iOS.

Before the update, the app let customers ship messages just to their Fb chums. Now it lets people send messages to anyone with a Facebook account — even though they’re not pals — as long as the sender knows the particular person’s phone number. The message seems in the recipient’s Messenger app or within the individual’s Fb messages folder.

With The Aid Of the usage of Facebook’s community to send the message, it saves the sender an SMS charge, much like different mobile-to-cellular messaging products and services like WhatsApp, Snapchat and WeChat, which have transform widespread among youngsters and young adults.

Messenger’s new feature may just permit Fb to higher compete against these services and products. Facebook is losing some of its youthful teenage customers on a daily basis, the company pronounced during its ultimate income call.

The Brand New Messenger app is also designed to be faster, With The Aid Of letting customers see which of their Facebook friends are on Messenger. An icon will seem subsequent to the names of people who have downloaded Messenger, which means that that these customers will probably be notified right away upon the message’s supply, Fb stated.

The app used to be additionally given a brand new streamlined seem to be to be easier to get round, With The Aid Of letting users swipe to peer recent conversations. Messenger began as a computer chat shopper, however with regards to messaging on cell, “individuals want one thing sooner and lighter weight,” Fb stated.

Zach Miners covers social networking, search and general expertise News for IDG Information Service. Observe Zach on Twitter at @zachminers. Zach’s e-mail address is zach_miners@idg.com

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