Just Updated

Measuring social media ROI takes off for Virgin America

Advertisement

CIO – Tony Amrich, manager of social media visitor service at Virgin The Usa, wished perception into the present buzz his company was once getting online.

He speedy pulled up a stat: 706 social posts in regards to the airline within the prior 24 hours. He may see the place these messages were posted–Twitter, Fb, LinkedIn, YouTube, Instagram and Google+–and monitor when someone from Virgin The United States answered.

Amrich and two colleagues, who collectively are the 6-yr-old airline‘s social media group, use social media management software from Sprinklr to tally task, schedule posts and have interaction with shoppers posting messages.

To continue reading, register here to become an Insider

It Can Be FREE to enroll in

Research Extra

Already an Insider? Sign In

Comments

comments

Advertisement

Leave a comment

Your email address will not be published.


*


*