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Snapchat seen overmatched in fight with Facebook

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Computerworld – Social startup Snapchat could also be batting out of its league if it plans to tackle social behemoth Facebook.

Snapchat, a photo messaging app that pioneered self-destructing messages and turned into a teen phenom, announced on Thursday that It Is updating the app with a new function dubbed Tales that lets users share pictures and videos for a day ahead of they disappear.

The Company released the updates for iOS- and Android-primarily based devices.

With The New function, known as Stories, users can choose which photographs and videos they want to add to that day’s Story and to whom the bundle will have to be sent.

It Is the first time the 2-yr-previous firm has veered away from its trademark of getting content disappear in 10 seconds or much less. By Way Of focusing on footage and video that self-destruct in a subject of seconds, customers have felt free to share pictures they wouldn’t wish to remain completely on a friend’s tool.

The Brand New Tales function lets Snapchat users share the experiences of their days with pals a bit longer.

Analysts say the replace offers Snapchat an awfully Facebook-like quality, evaluating the Tales function to Fb’s News Feed.

The Well-liked Fb feature lets customers maintain up to date on what friends are doing with their day.

The query for Snapchat is whether or not it has the muscle to worm in on a few of Fb’s huge territory.

“Snapchat is a phenomenon with teenagers, who steadily ship short videos and photographs to their chums,” said Patrick Moorhead, an analyst with Moor Insights Technique.

“Now Snapchat is attempting to out-Facebook Facebook. This Can Be A neat test, but Snapchat is coming into unhealthy territory muddying their core value proposition, which is immediacy and privacy,” Moorhead brought.

“If Your claim to repute is pictures which have very restricted shelf lifestyles, you would assume extending that shelf lifestyles could be counter strategic,” mentioned Rob Enderle, an analyst with the Enderle Workforce.

Accordingly, The Company is in unhealthy territory taking up Facebook, he said.

“[Snapchat is] a very specialized carrier going after a extra complete and powerful offering. That switches them from being distinctive to being overmatched. In their own area they had been unmatched. In Facebook’s they’re insignificant,” Enderle said.

Sharon Gaudin covers the Internet and Web 2.Zero, rising applied sciences, and pc and pc chips for Computerworld. Follow Sharon on Twitter at Twitter@sgaudin, or subscribe to Sharon’s RSS feed Gaudin RSS. Her electronic mail address is sgaudin@computerworld.com.

Read extra about Web Apps in Computerworld’s Net Apps Topic Middle.

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