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Recognizing publishers’ standout content in Google News

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Posted by using David Smydra, Product Professional and Justin Kosslyn, Product Supervisor

Daily, Information businesses and journalists around the world devote important time and resources toward one of the crucial most essential forms of coverage: exceptional authentic reporting, deep investigative work, scoops and exclusives, and quite a lot of Special initiatives that slightly naturally stand out. Today, throughout a Google News workshop on the Online News Affiliation conference in Boston, we offered A New Content tag for america edition so one can Help us higher Characteristic this “standout” Content and give much more credit score the place credit is due.
If You put the tag in the HTML header of one in all your articles, Google Information may convey the article with a ‘Featured’ label on the Google News homepage and News Search results. The syntax for this new tag is as follows:
<Link rel=”standout” href=“http://www.instance.com/scoop_article_2.html” />
You Can Use the tag to level to your own Content Material or to point to different sources with standout tales. Since The Standout tag belongs in the HTML header of your articles, it will simplest be seen by using automated techniques like Google News, now not by way of direct readers of your articles themselves. 
Standout Content Material tags work best when News publishers acknowledge not Just their own quality Content, but additionally the unique journalistic contributions of others when your tales draw from the standout efforts of different publications. Linking out to different web sites is neatly known as a best possible follow on the web, and we consider that citing others’ standout Content Material is necessary for earning trust as you additionally promote your individual standout work. 
At this level, we ask Information businesses to make use of the Standout tag to cite their very own Content at most seven times in each and every calendar week. If a website exceeds that restrict, it is going to to find that its tags are less identified, or disregarded altogether. A Information group could cite standout tales from different News sources any choice of instances every week.
To be clear, Standout tags are just one sign among the many signals that algorithmically decide prominence on Google News. We acknowledge the significance of giving credit the place credit is due, and consider this tag can be a step in the proper path — however it’ll most effective prevail if the publisher neighborhood helps it be successful. We Now Have experimented up to now with other metatags, and have utilized feedback from those efforts to this initiative. As we screen how the Standout tag is utilized, we will look forward to sharing further observations or updates.
To examine more about how the Standout tag works and how you can enforce it on your web page, seek advice from our Lend A Hand Center article.


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