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The Big Brand Theory: Capital One’s Big Ka-ching

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In October, 2012, Capital One re-launched and rebranded their cash card. the emblem New determine, Quicksilver, required each and every a push round awareness, as well as a formidable affiliation with the value proposition. Capital One had already loved some success tying a hashtag in with promoting, on the other hand on this case, the hashtag would play an way more imperative role.

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