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Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales




Under Armour has turn out to be a sports attire giant over so much of the prior twenty years. The Baltimore-based totally company, which has backed some of the crucial world’s largest athletes, in conjunction with New England Patriots quarterback Tom Brady and Washington Nationals outfielder Bryce Harper, has tapped into Knowledge — and Exhibit media — to promote iciness gross sales main as a lot as Christmas.

Jason LaRose, Beneath Armour’s new senior vice president of ecommerce, wanted to generate excitement for its product traces via growing “extremely related and fascinating” Vacation commercials that reached a ways previous UnderArmour.com.

Days prior to Black Friday, Underneath Armour launched an 18-day promotion for its full Trip present data the usage of Google’s lightbox Advert structure — a kind of unit that expands right right into a full-web page takeover Advert — to attract pastime throughout the model. Learn More…

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