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Newspaper to Put All Reporters Through Social Media Boot Camp




probably the most An Important united states’s oldest closing massive metropolis newspapers, the San Francisco Chronicle, is about to announce an intensive plan to arrest circulation decline and stay related within the digital age, Mashable has realized

Audrey Cooper, the primary feminine managing editor inside the paper’s 148-Year historical past, will require all body of workers to enter what’s being described as a startup-type incubator. In a separate off-website place of job, journalists will suffer two months of rigorous training — in impression, a digital and social media boot camp.

“The means is novel for newspapers,” says Cooper. “It bodily eliminates Journalists from the standard newsroom and deals them new digital metrics, reminiscent of engagement time, to judge whether or not their tales have reached our core target market. We also plan to make use of exact-time monitoring of the clicks we get from social media and different referral sites, together with LinkedIn, Pinterest and Reddit.” Learn More…

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