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Apple still thinks the iPad has a ‘very bright future’ in the long run

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Apple still thinks the iPad has a ‘very bright future’ in the long run

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Picture: Christina Ascani, Mashable

Apple had some very spectacular, document-shattering quarterly earnings numbers to document on Tuesday, But one determine that wasn’t so great: iPad sales.

Apple bought greater than 21 million iPads during the December quarter — down from 26 million the 12 months before — which, to a couple, might seem to indicate a further signal of the pill’s steady decline.

However Apple CEO Tim Cook Dinner gave the impression confident about the future of the iPad, calling it “nice business” within the analysts name after the discharge of the Cupertino company’s cash document.

Cook believes that “over the long arc of time,” there’s nonetheless a “very, very vivid future” for the iPad. An improvement in sales numbers isn’t going to miraculously happen in a single day.

“I’m not projecting something very totally different next quarter or the following,” Prepare Dinner mentioned. “I’m considering over the longer term.”

One interesting be aware: 50% to 70% of individuals shopping for drugs are first-time iPad consumers. However The improve cycle is much more infrequent than it’s with, say, an iPhone. Folks almost definitely replace an iPad someplace in between a Cellphone and a desktop laptop, he said. The Bigger iPhone 6 Plus most probably cannibalized probably the most pastime within the iPad, too.

In a reasonably resonant coincidence, the revenue file took place to fall on the fifth anniversary of the primary announcement of the iPad. However though the numbers proceed to be on the decline, Apple is confident in regards to the iPad’s future.

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Subject Matters: Apple, Apps and Software, Gadgets, iPad, iPad Air 2, Tech


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