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94-year-old fashion icon Iris stars in campaign for Australian fashion brand

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94-year-old fashion icon Iris stars in campaign for Australian fashion brand

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She is the arena’s most fashionable Ninety Four-12 months-outdated lady, and now she is the face of a brand new Australian campaign.

Iris Apfel has been chosen to be the trendy ambassador for Australian Fashion model, Blue Phantasm. In a sequence of three movies, Iris speaks on equipment, denim and ageless model. It Can Be a coup for the logo, as Iris has accrued a huge following of dedicated fans during the last decade.

The inventive genius, who has had successful careers as an inside designer and businesswoman, became a fashion icon after an exhibition of her eccentric costume jewelry at the Costume Institute in 2005. Following this, a documentary titled Iris premiered on the new york Movie Pageant in 2014, which cemented her standing as a cult icon.

Iris is featured in Blue Illusion’s Autumn-Winter marketing campaign for 2016, titled “Ageless.” It Will be rolled out on-line and in an outdoor campaign. 

Some phrases of gold from the icon herself on what defines style: “Fashion it’s a must to purchase, however model you possess. It Is hard to define however I Don’t assume fashion has any age, it’s a topic of attitude,” Iris said in the marketing campaign. “Who you’re and how you look at things, and how you set them all collectively and develop into them. Which You Could have essentially the most beautiful garments on the planet, but you have no fashion, it is only stuff.”

Blue Phantasm’s co-founder Donna Visitor informed Mumbrella It’s this easy elegant that makes Iris a perfect fit for the logo. 

“Iris makes it a non-issue to embrace your age, she has this ‘what’s your number?’ attitude, the place the higher the easier,” Guest mentioned. “Her self belief is equally empowering, as It Is elegant.”

Blue Illusion has 127 shops which have French-impressed Fashion and homewares throughout Australia, New Zealand and North The United States. Iris donning the Blue Phantasm Type will unquestionably get much more people conversant in the logo.

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