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Warner Bros partners with Google & others to promote “Fantastic Beasts” with mobile spells, VR & more


That You May now solid Harry Potter spells out of your Android cellphone, thanks to Google and Warner Bros. Footage, who’ve teamed as much as promote the brand new film, “Implausible Beasts and Where to search out Them.” This clever trick, which Google tells us is a part of a much wider partnership between The Two corporations, lets you talk to Google’s voice assistant by using announcing “GOOD ENOUGH Google,” followed by means of some of the Harry Potter spells, like “Lumos,” which activates the telephone’s flashlight, or “Silencio,” to disable the ringer and notifications.

The function is surely a artful solution to have somewhat enjoyable With Your smartphone, while also helping bring to consumers’ minds the prequel from the “Harry Potter” franchise, which takes location a long time before the Harry Potter motion pictures.

Explains Google, a handful of commands are available to try, including also “Nox” to turn the flashlight off, for instance.


The Two firms have additionally partnered on a Google Street View integration, as well, which lets the flicks’ fans discuss with ny in 1926, as Within The movie, plus the true-existence locations as of late.

This includes the “Magical Congress of america (MACUSA),” which the lead personality, Newt Scamander, visits; an underground speakeasy “The Blind Pig;” and the “magical rental of Tina and Queenie Goldstein,” other key characters Within The new movie.


As Well As, you need to use Google’s Daydream View VR headset to explore other things like Newt’s case of spell casting instruments, or clear up puzzles and in finding beats, says Google. (This won’t be available until November, Alternatively, when the Daydream View goes on sale.)


What’s interesting about these new experiences is that they’re any other instance of how Google is working with film studios to use its platform to promote their new releases.

Previously, Google labored with “Celebrity Wars” on a an identical effort beforehand of the then imminent free up of “Famous Person Wars: The Power Awakens.” Google’s involvement in that effort was much more in depth, Then Again – it launched a dedicated portal Where enthusiasts might pick the sunshine Side or Darkish Facet, and even follow a celebrity Wars theme throughout all of Google’s suite of functions, including Gmail, YouTube, Google Maps, Chrome, and extra. It also debuted a star Wars Edition Google Cardboard tool, and sneaked a celebrity Wars Easter Egg into Google Search.

Google claims the integrations it developed with Warner Bros. aren’t an commercial, per se, regardless of the fact they are effectively selling the brand new movie as well as – if not better than – some other TV advert would. As A Substitute, Google says they are the results of The Company’s “wider partnership” with Warner Bros. Pictures – one thing that suggestions that future motion pictures may be promoted through Google properties in a equivalent manner.

Asked what the Warner Bros. deal entails, Google declined to comment, pronouncing that it doesn’t talk about the terms of its partnerships. However, we keep in mind that for these promotions, money didn’t exchange arms, which is why it’s now not technically considered an “ad.”

On The Other Hand, for Google, The Company benefits through giving customers a purpose to check out out new products, like its VR headset, or lust after its new Android smartphones, the Pixel and Pixel XL, as an instance. In The Meantime, Warner Bros. has the ability to achieve viewers thru social media and smartphones in an technology Where extra individuals are turning to their cellular gadgets for leisure, and spending much less time observing tv advertisements.

Along With these better promotions, The Company is also launching stickers in Google Allo, is working promoted spots in Google search, and recreated a film set in its YouTube Area in London. In The case of the Google search integration, when you search for film showtimes when the movie’s out later this month, you’ll see content material from “Incredible Beasts.”

It’s worth declaring, too, that Google isn’t Warner Bros.’ handiest partner when it comes to leveraging tech companies’ structures to get word out about its new Harry Potter movie. The Company can be working with Amazon, to be able to integrate five spells into its search engine with a purpose to quilt the screen in a magical effect ahead of directing you to a touchdown Web Page concerning the movie. This starts on November 6, and will continue via November 20, stories Fast Company. (Try “Aguamenti,” as an instance.)

Twitter also launched a dozen unique emojis in October that are prompted by using make a selection hashtags, and the movie’s Twitter account is promoting exclusive clips that may be unlocked by means of tweeting spells.

Together With Your Wizarding abilities, That You Could tweet an emoji aggregate nowadays that prompts the spell to unencumber exclusive #FantasticBeasts content! %twitter.com/OxWzDCdwFn

— Incredible Beasts (@FantasticBeasts) October 31, 2016

Meanwhile, Fb Reside used to be also utilized by using cast contributors at Comedian Con in San Diego, to reply to enthusiasts’ questions, and the movie’s Facebook Page is offering up a custom profile frame.

Google’s integrations, Then Again, are Reside now, and designated further on a devoted URL: g.co/fantasticbeasts.

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