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Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team

Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team


Fb tapped a tv journalism veteran to head its News partnerships Workforce: former NBC Information and CNN anchor Campbell Brown.

Brown announced the transfer in a Facebook post (embedded under), pronouncing her position will likely be less editorial and more interested by “working instantly with our Partners to help them understand how Facebook can expand the reach of their journalism and contribute price to their companies.”

Fb executives shared equivalent factors with Jim Rutenberg of the brand new York Occasions, saying Brown is not going to serve as an editor in chief of varieties and would not be concerned with content material choices.

They advised Rutenberg that Brown would center of attention on matching Fb’s journalist Partners with the social network’s options, together with Fb Are Living livestreaming movies, Quick Articles and News Feed.

Chris Ariens of SocialTimes sister weblog TVNewser reported that Brown will depart her editorial position with schooling-focused digital News organization The Seventy Four, however she is going to remain on its board.

Brown stated in her Fb submit:

I’ve some exciting Information to share. This month, I will probably be joining Facebook to steer its News partnerships Group. This Can Be A completely different role for me, however one the place I might be tapping my newsroom expertise to assist News firms and journalists work more carefully and more effectively with Fb. I will likely be working in an instant with our Companions to lend a hand them take into account how Facebook can expand the reach of their journalism and make a contribution worth to their companies. That also method making sure there’s ongoing feedback from publishers as Fb develops new products and instruments for News businesses.

I grew up in journalism. It has been the most defining a part of my skilled life. All Over my occupation, my mentors were all nice journalists. Overlaying the News with honesty and integrity is one thing that matters deeply to me, and I’ve at all times felt that journalism is greater than just a job. Presently, we’re watching an incredible transformation happen in the Information industry–each in the best way folks consume News and in the way newshounds disseminate Information. Facebook is a huge part of this transformation. This Transformation comes with huge challenges for journalists but in addition with nice opportunities. Being given the possibility to work on these complicated issues with an business full of people I care a lot about is interesting for me. I Am in point of fact looking ahead to joining this Staff, and can’t wait to get started. Satisfied New 12 Months!

Readers: What do you call to mind Facebook’s addition of Brown?

Picture courtesy of Campbell Brown’s Facebook web page.

Article source: http://www.adweek.com/socialtimes/campbell-brown-facebook/648998

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