After discovering success with retro designs for its cameras, Fujifilm decided to take a look at selling them the old school manner, too, with a brick-and-mortar Store. After 365 Days, it’s nonetheless standing.
There aren’t just about as many brick and mortar digicam retailers as there used to be, however that hasn’t stopped Fujifilm from seeking to build a noteworthy retail presence. 12 Months in the past, the company opened its first U.S.-primarily based retail Retailer, the Marvel Photo Save. Situated in big apple’s historic Flatiron District, the store sought to ignite a “photographic renaissance” via palms-on interaction with digital and instant cameras and cell printing. We coated the launch of that Retailer remaining yr, and now Fujifilm is hosting its first anniversary, representing the fruits of an apparently a hit opening yr in which the store hosted some 83,000 company, according to the corporate.
The social gathering formally starts on Saturday, July 22, and runs through Sunday, July 23. On on a daily basis, Fujifilm will provide away an Instax Mini 9 immediate digital camera each hour, however you’ll wish to visit the shop in person to enter to win. The Mini 9 is the latest Instax digital camera (even if, no longer the line-topping variation) and includes a built-in “selfie mirror” to more simply snap fast footage of you with your pals (which, in fact, is what Fujifilm is hoping you’ll do at the Retailer will have to you win a digicam).
the big apple’s Marvel Picture Shop is solely among the around the world, joined by way of shops in Barcelona, Spain; Bogota, Columbia; Istanbul, Turkey; Auckland, New Zealand; Kuala Lumpur, Malaysia; and Tokyo and Shanghai. Regardless Of being the most recent, the new York Store has grow to be Fujifilm’s flagship area. It invites company to experience the “rebirth of the joy of pictures,” as Fujifilm calls it, thru product demos, courses, and exhibitions. Retailer workers and guest presenters behavior lectures from the store’s “DIY lounge,” and visitors can offer feedback and share their ideas, top a two-way alternate of data that, in thought, advantages each the logo and its buyers.
Fujifilm isn’t the one camera firm to check out its hand at a retail operation. Leica operates many retailers in cities world wide and likewise has “Leica boutiques” which act as curated areas dedicated to Leica merchandise inside unbiased retail outlets. While Leica’s way is a little more, well, German, Fujifilm seems intent on embracing the fun facet of pictures. The Wonder Picture Retailer even has a photograph booth full with backgrounds and props where friends can ham it up like your inebriated uncle at your wedding ceremony.
The Wonder Photo Shop isn’t only a location to sell cameras, then, but in addition offers Fujifilm a spot to carefully craft its picture and gauge the market thru direct interaction with customers. In Addition To the Instax digicam giveaways on July 22 and 23, the store is operating a sequence of specials and promotions all over the month. Apply the shop on Instagram or, for those who’re in the the big apple house, stop by using in individual at 176 Fifth Avenue.
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