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Time’s up for the Ticker? Facebook appears to axe feed for tracking your friends’ activity

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Time’s up for the Ticker? Facebook appears to axe feed for tracking your friends’ activity


As Fb continues to tinker with its layout and products and services to spur extra interactions and engagement, it seems that now not even probably the most well-known or oldest features are spared. In essentially the most latest development, it seems like Facebook has quietly removed the Ticker, the box that used to look to the appropriate of your News Feed to summarize what your entire chums have been liking, commenting on, and Most Often doing on the social network.

The elimination has come after a couple of weeks of individuals reporting the feature abruptly disappearing for them. Sometime within the remaining week, on a thread in Facebook’s Help Group started By Using a kind of customers, a proven member of the Facebook Help staff merely introduced that “This Selection is now not available.” The question has additionally now been closed to further feedback.

It’s not clear why Facebook made up our minds to axe the Ticker. We Have contacted the company to look if it may explain extra.

Generally, Facebook isn’t any stranger to killing off options which might be both no longer being used, or aren’t progressing in the way in which it had predicted, or to deliver more focus on other features.

I’m guessing that the removing might be right down to a combination of all three of those: little in the best way of click on-throughs to posts from the Ticker (did you notice it missing?); some normal unease over the voyeuristic aspect of quietly watching what others are doing on the web site; and on high of that, a push from Facebook to throw somewhat more promotional energy to other engagement efforts.

At The Moment, my right column incorporates a carousel of chums who are posting Tales (Fb’s newish Snapchat-esque ephemeral photo and video montages). Below which are some prompts to update Pages that i’m concerned with; upcoming situations; trending themes; and advertisements.

If it’s long past for excellent, the Ticker is without doubt one of the more legacy features to get the chop at Fb.

The Ticker was once first launched in 2011, to coincide with Fb introducing an algorithmic Information Feed. As A Substitute of revealing you your friends’ most up to date posts and interactions within the News Feed, Fb surfaced posts that it deemed extra related or interesting to you, as well as posts that have been already getting plenty of traction. So the purpose of the Ticker used to be to complement this With The Aid Of giving you a time-primarily based abstract of all job to help you preserve tabs on the whole lot if you wanted to anyway, and use those alerts as leaping-in points to start interacting your self.

The Ticker, on the other hand, used to be no longer with out controversy — some had dubbed it the “creeper feed” when it first launched because of the way it will let you quietly keep tabs on what individuals to your community have been doing on the web site. Facebook itself appears to have regarded as getting rid of it Sooner Than, Nevertheless It never in fact did. (Fb Instead created an approach to mute it, or flip it on; that option is now additionally gone.)

Facebook more lately has been trying a slightly fundamental shift, moving from its authentic core premise of connecting friends, to now positioning itself as a spot for information about more than just your pals. (It even modified its mission remark, from “making the arena extra open and related,” to “give folks the power to construct Community and produce the sector nearer together.”)

Facebook has lengthy been chipping away at Google’s and primary media outlets’ place as a purveyor of data, becoming the arena’s largest platform for aggregating and distributing News. However with numerous controversy over how much pretend News is shared on the web page, and how that will have influenced major political occasions just like the EUROPEAN referendum within the UK and the remaining US general election, Fb is the use of its new mission commentary to spearhead a extra proactive stance about how and what Information and other knowledge gets shared on its platform.

And that, eventually, is also the opposite this is why the Ticker is not any more: it used to be, in a method, a throwback to Old Facebook. However It’s now not with regards to Facebook’s new positioning; offering a way to preserve tabs on your chums may not actually be how folks use or view Fb’s function as of late.

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