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Facebook survives Q4 with slowing 1.4B daily users but record $12.97B revenue

Facebook survives Q4 with slowing 1.4B daily users but record $12.97B revenue

Regardless Of concerns about Russia and that passive News Feed scrolling hurts us, Fb beat expectations once more in its Q4 2017 salary file. Fb now has 1.4 billion day by day users, up 2.18% compared to growing 3.8% to 1.37 billion customers in Q3. That’s a giant slow down, and the bottom quarter-over-quarter proportion daily consumer increase ever said By the corporate.

That May Be as a result of CEO Mark Zuckerberg says Facebook made changes including displaying fewer viral videos “that reduced time spent on Fb By Means Of roughly 50 million hours each day.” That equates to 2.14 minutes per daily consumer per day.

Facebook reached $12.Ninety Seven billion in revenue with $2.21 adjusted GAAP revenue per share if you happen to don’t depend an immense tax it needed to pay on in another country money that translated into a $0.77 discount in EPS. With Out that tax, it beat Wall Street’s estimates of $12.Fifty Five billion in revenue and $1.Ninety Five EPS, but with it suggested $1.Forty Four EPS.

Fb’s monthly user depend is now at 2.13 billion, up Three.39% from 2.06 billion in Q3 in comparison with 3.19% increase that quarter, so the month-to-month user growth speeded up at the same time as day by day person growth slowed. But Fb’s stickiness, or the percentage of month-to-month users that come again day by day, held sturdy at Sixty Six% the place it’s been for the reason that 2015. That displays persons are nonetheless avidly returning to the website even though they spend much less time there.

Average income per consumer climbed to $6.18, up 27% from a year in the past. Moderate earnings was once up Forty Seven% 12 months-over-12 months, even supposing Fb has been warning buyers that it’s operating out of area in the News Feed to position ads. Facebook raked in a report $Four.26 billion in profit, down from $Four.7 billion the earlier quarter because of that enormous tax. Facebook’s share price was down a steep Four% in after-hours trading.

Total, the results express how divorced Facebook’s consumer habits is from the everyday News protection blasting it for permitting Russian interference in US elections and for making us unhealthy zombie browsers. ComScore and Nielsen claim time spent on Fb per U.S. consumer is declining, and that confirmed up in the daily consumer depend increase, but Fb appears to be making up for that in world monthly person growth and squeezing extra bucks out of each and every ad.

With the Snapchat danger mostly neutralized by way of Instagram, Facebook’s biggest enemy is itself. Now it has to work to preemptively disarm any future privacy crises or other scandals, and co-opt the “Time Well Spent” rallying name Before it turns into a “Time to go away Fb” movement.

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