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Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter ever

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Google Play hit record 19 billion+ downloads in Q4 2017, its highest quarter ever

Smartphone adoption in emerging markets simply delivered the perfect number of app downloads Google Play has ever considered in 1 / 4. In Step With today’s report from App Annie, Google Play app downloads topped 19 billion in This Fall 2017, a brand new document. That also makes Google Play’s download lead over iOS its greatest ever, at 145 p.c.

Namely, the downloads have been pushed By Using markets together with India, Indonesia, and Brazil, which all contributed to Google Play’s 10 % year-over-12 months increase in total downloads as well.

India, significantly, additionally surpassed the U.S. for blended iOS and Android downloads for the primary time in Q4.

As to what these new cell users are downloading? Games, finance and personalization apps, says the report. Finance apps were additionally booming on iOS, where they ranked 2nd in relation to downloads in This Fall, thanks to customers moving their banking and investment actions to cellular, along with the growing interest in cryptocurrencies.

App Annie predicts the category will proceed its sturdy boom in Q1 2018 as tax season procedures within the U.S., and extra banks invest in their cellular presence.

In The Meantime, the Shopping class led on iOS in This Fall, because of vacation m-commerce job together with Alibaba’s Singles Day and Cyber Monday.

Both structures saw heavy in-app client spending in This Fall 2017, as well.

iOS, as is typical, led Google Play By a large margin – virtually a 2x lead – with $11.5 billion in worldwide shopper spend within the quarter, the record found. This used to be driven largely By Using the U.S, which was once number one in consumer spend market share in This Fall 2017 across iOS and Google Play.

Germany was once #Three on Each platforms, however #2 on iOS used to be Taiwan. On Google Play, #2 used to be South Korea – one thing App Annie chalks as much as Android’s dominance within the us of a, courtesy of Samsung.

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