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The Big Brand Theory: Hyundai, Soccer, and Zombies

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The Big Brand Theory: Hyundai, Soccer, and Zombies

Jon Budd, Senior Team Manager of latest Media at Hyundai Motor The Us says that he loves working for the brand. "We're a challenger Model," he says. "So we're in a position to 'punch above our weight a bit of' and in doing so must be somewhat daring and possibility-taking and now not try this conventional mainstream advertising."

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