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Beer brand lets you send digital ‘message in a bottle’

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Beer brand lets you send digital ‘message in a bottle’

Advertising And Marketing firms still can’t face up to working the occasional QR code into their campaigns, although most smartphone users by no means trouble scanning them.

A Brand New publicity drive through Argentine beer brand Andes, on the other hand, could neatly see boozers firing up their scanning app, though what greets them may not all the time be to their liking.

Working with ingenious company Del Campo Saatchi & Saatchi, Andes has give you an pleasing QR code video trick it’s calling ‘message in a bottle.’

Associated: Rugbeer – the merchandising desktop you must sort out to get your beer

Here’s the way it works: First, you buy a bottle of Andes beer wearing the QR code. You Then obtain the relevant app and file a video message, assigning it to the bottle you’ve just bought.

You Then gift the bottle to a anyone you understand and, depending on the character of the message, either 1-wait round to see their delighted reaction, or 2-leg it faraway from the scene as fast as your legs can lift you.

The movies keep within the cloud and disappear Snapchat-type once they’ve been viewed.

Andes’ novel publicity marketing campaign comes with a couple of amusing commercials, posted above and beneath.

This isn’t the first offbeat beer-based Advertising stunt launched with the aid of the South American firm. A Number Of years back it unveiled the Teletransporter, a different soundproof sales space put in in bars that permit guys pretend they have been somewhere else (a medical institution, as an example), if their partner known as – that campaign won an award. And Then there used to be the ordinary Andes Buddy Restoration campaign centering on a kind of freaky robotic machine with teleconferencing functionality designed “in an effort to be with your female friend somewhere and with your pals at the bar on the comparable time.”

[Source: Advertising Land]


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