Polling startup Wedgies.com (sure, that’s truly its title) is asserting that it has raised $ Seven Hundred,000 in seed funding led by means of Greycroft Partners.
Co-founder and CEO Porter Haney advised me the corporate’s goal is to “legitimize internet balloting,” and its method is to convey these polls to social media: “Take Into Consideration what Gallup or SurveyMonkey would seem like in the event that they were starting nowadays.”
For Instance, the company says The Wall Street Journal used Wedgies to Ballot readers about issues like what number of cellphones they use and their response to a speech via President Obama. It Seems That Engadget (which, like TechCrunch, is owned by way of AOL) has used these polls too. Engagement Editor John Colucci told me by the use of electronic mail:
I Like giving our readers Wedgies (the polls, no longer anything involving undies). Positive, the company permits us to pop quick, Fun polls on the web site and thru Twitter, which helps preserve my traffic-hungry bosses satisfied, but extra so that they get folks speaking and power conversations. Final evening As An Instance, we discovered right away how upset people have been about Sony’s up to date choice to cancel ‘The Interview,’ but also realized a lot of our readers appreciate a shirtless Seth Rogen (like I do).
In Addition To media companies, Wedgies shoppers embrace e-commerce companies, Haney stated.
So why are these polling Instruments the foundation for a new firm, moderately than the following set of features for an established competitor? (SurveyMonkey, via the way, simply raised $ 250 million, in part to fund more acquisitions.) Haney argued that it takes “a number of work and effort” to construct polls that may be answered and shared on social media, moderately than just treating those networks so that you could distribute hyperlinks to a landing web page.
Wedgies polls at the moment work on Facebook, Twitter, and Tumblr, and they can also be embedded on web sites and blogs. Haney stated his targets for 2015 embody building integrations with other platforms like Reddit, Medium, and MailChimp.
Enabling these interactions can lead to truly actual-time results, Haney introduced — it permits, say, sports reporters to get 2,000 or Three,000 reader judgments on a play ahead of the referee comes again with the legit call.
As for whether this way can actually “legitimize” net surveys and provides it the weight of a scientific Poll, Haney stated that with the aid of profiting from the dimensions of social media, Wedgies clients can “gather as many responses as possible after which winnow it all the way down to the specific group you’d like to question and get the right team to get scientific results.”
In Addition To Greycroft, Tony Hsieh’s Vegas Tech Fund (Wedgies is based totally in Las Vegas), KBS+ Ventures, and Combat Born Project additionally invested in the spherical, which brings Wedgies’ whole funding to $ 1.2 million.
Oh, and the corporate name? It Appears the primary polls carried out with the platform frequently had two that you can imagine solutions, and “wedgies” refers to the two wedges of the pie chart exhibiting the implications.