Meerkat CEO Ben Rubin, 27, at this 12 months’s South By Southwest in Austin, Tex.
AUSTIN, Texas — Barely Sixteen days after launch, Meerkat is on a roll, CEO Ben Rubin says.
The 27-yr-outdated former architecture pupil from Israel took the stage Sunday afternoon at South By Way Of Southwest (SXSW) in Austin, Tex. to advertise Meerkat, the are living-streaming app developed By Way Of his company Air. Rubin do not need: three days into the convention’s Interactive portion, Meerkat is already the conference’s “breakout app.”
See additionally: Probably The Most ingenious uses for Meerkat, SXSW’s freshest app
Right Through the controversy, Rubin disclosed solid figures about engagement. Meerkat simply crossed 100,000 users over the weekend, following a brouhaha with Twitter where the social network bring to an end the app’s get admission to to its social graph.
Twenty % of Meerkat customers watch over 2 hours of reside video day by day; eight percent catch a whopping three or extra hours a day. If that’s proper, a major chunk of Meerkat users spend extra time on Rubin’s app on any given day than the common Fb consumer spent checking their News Feed during 2014.
Rubin additionally tossed off High-profile examples of so-referred to as “Meerkaters.” Pink Bull drew Seven-hundred viewers when it broadcast an ice skating competitors, and a Miami Dolphins sport caught the eye of every other 1,A Hundred customers. And That’s The Reason no longer together with early supporters such as skateboarder Tony Hawk and actor-turned-startup investor Ashton Kutcher.
Clearly, Fb has been round rather a lot longer, and Meerkat’s consumer base is a sliver of the social network’s 1.Four billion-plus. The app additionally has to prove that it has more toughness than SXSW darlings like Highlight, the positioning-based totally app that took off in 2012, then fizzled after.
All we are able to say is, good good fortune with that.
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