In This picture taken July 14, 2010, the signal Through Gannett headquarters is viewed in McLean, Va. Gannett Co., the largest U.S. newspaper writer, mentioned Friday, July 16, its second-quarter revenue greater than doubled because the industry’s promotion droop eased.
Image: Jacquelyn Martin/Related Press
Gannett, the publisher of U.S. Today, will spin off its digital media businesses into a brand new company referred to as TEGNA, the unlikely title of which used to be created By Means Of rearranging one of the most letters in “Gannett.”
Gannett CEO Garcia Mortore mentioned in a remark that the name is a “nod to the greater than One Hundred 12 months-outdated historical past of Gannett.” TEGNA will oversee 46 TV stations and websites including Cars.com and CareerBuilder.com, which had been the most profitable items of the guardian firm.
The invented name, only a few hours previous, quickly came in for its share of ridicule from wags on Twitter:
Others had somewhat snarkier takes on the title, particularly in gentle of a move that leaves its print publishers in a tricky spot.
TEGNA not handiest is enjoyable to assert — it’s also enjoyable to Google, despite the fact that we wouldn’t suggest doing it at work. TEGNA tends to autocorrect to “Tenga,” which is a line of Jap intercourse toys.
In honor of including any other entry to the hallowed checklist of made-up firm names, let’s tour thru a number of of our favorites.
When You Are at a loss for words about methods to pronounce that phrase, you are not by myself. Also fashioned as part of a spinoff (in 2012 Kraft spun off its snack foods into Mondelez Global), the corporate used to be instantly greeted with baffled responses.
Imagine it or no longer, Kraft claimed that the name was the made from more than 1,Seven-hundred suggestions from its staff. The identify is reportedly a combination of the Latin word for “world” and a completely made-up word for “delicious.”
Yup, everybody’s least favourite day of the week can also be what PricewaterhouseCoopers made up our minds to call its consulting arm. This took place way back in 2002, Unluckily smartly sooner than Twitter could snark the company into rethinking its choices.
p.c.s then head of its consulting Trade called the name “precisely what we want it to be as we create our new Business: a real phrase, concise, recognizable, world and the proper fit for an organization that works onerous to ship outcomes.”
Whereas Monday does no longer appear to be many of those things he listed, we provide him credit that it is a actual word, which is one thing we can’t say for a number of the next entries.
Is Arcelor… A: The villain within the upcoming Harry Potter reboot; B: What powers Iron Man’s Mark 45 swimsuit; C: A prog rock band from Ontario, Canada; or D: A Metal company fashioned Via smushing collectively the names of a bunch of different Steel corporations.
It Is D, of course. Regrettably, Arcelor is now ArcelorMittal, a more ridiculous but less enjoyable and villainous results of its takeover By Way Of Mittal Metal in 2006.
This Houston-primarily based electrical utility firm was as soon as Natural Gas Clearinghouse, which can be roughly a funny identify for entirely different and some distance more sophomoric causes.
“Dynegy” used to be offered in 1998. Supposed as another phrase mashup, the corporate ran into a small downside. “Dynergy” used to be already taken. And For That Reason, Dynegy was once born.
Seem, we will have wasted your time with a bunch of absurd startup names. Lawdingo is all you actually wish to recognize.
Began in 2012, the corporate bargains to pair individuals with lawyers thru its web site for the lower price of $ 30 for half an hour. The web page deals no reason for its name, in particular because dingos are most often related to dangerous issues going down to infants.
Hence ends our transient tour thru misconceived corporate names, and we finish with a plea: Please, corporate overlords of The Us, when taking into consideration a rebranding, do it responsibly.