New Zealand brewery DB Breweries raised a glass to digital agency PHDIQ and Facebook’s Atlas advert platform for its recent online-video marketing campaign.
DB Breweries tapped PHDIQ and Atlas for the “Practice no person” campaign for its Monteith’s brand, which ran for seven months.
Measurement was once a key think about DB Breweries’ and PHDIQ’s number of Atlas, with PHDIQ head of digital planning Christophe Spencer announcing in a unlock:
We Needed a partner that could measure on-line reach and frequency towards our explicit target market. Additionally, we had to show whether on-line video may be more practical than TV at constructing 1+ reach towards our target audience. Unless now, we haven’t been able to measure this thoroughly.
Working with Atlas has allowed us to overcome this challenge; through an anonymized way, we will now resolve the age and gender profile of the people we’ve reached across all web sites we are promoting on.
Spencer additionally pointed out that Measurement capabilities PHDIQ used previous to Atlas were only ready to depend cookies served, which resulted in problems with duplicated reach throughout a couple of devices.
Atlas global head of sales Damian Burns stressed out his company’s focal point on people-based advertising in the unlock, pronouncing:
Atlas is an ad-serving and Measurement platform that uses information from Fb to deliver highly relevant commercials to somebody online, while defending their privateness.
Readers: What did you bring to mind Monteith’s “Apply nobody” campaign and its use of Atlas?