So frequently the social media discussion revolves around marketers, but there’s some other staff of extremely influential leaders in the Business world: Chief Knowledge Officers. There are CIOs and IT leaders in each trade and these leaders turn to social media to attach with up-and-coming talent, and maintain up with the most recent developments and innovations in Expertise.
To wit, Leadtail and Robert Half Of Know-how teamed up to analyze the Twitter accounts of greater than 500 Know-how leaders to answer three primary questions:
- What subject matters to tech leaders care about?
- The Place are these tech leaders sharing and eating Knowledge?
- What publications and people have probably the most influence with tech leaders?
Cloud computing, large information and the Web of Issues are main issues for Expertise leaders. Indeed, tech leaders use Twitter to exhibit their expertise and both force the conversation as well as actively engaging with content material from other leaders.
The checklist of brands and publishers retweeted probably the most by Expertise executives include probably the most average suspects together with Forbes, Quick Firm and the Harvard Industry Review. Wired used to be among the many top 25 publications adopted by CMOs, but ranked a lot higher for CIOs. Actually, the highest 20 manufacturers and publications among tech leaders are decidedly tech centered.
Likewise the folks most mentioned by way of Know-how executives are also Technology thought leaders. Huffington Put Up contributor and CMO of maximum Networks, Vala Afshar, topped the listing of most talked about individuals. 2d on the checklist: entrepreneur, tool engineer and Technology futurist Marc Andreessen.
Investigate Cross-check the whole document see how CIOs get right of entry to Twitter and tips for building influence with IT leaders.