Amazon has launched Amazon Underground, its new app for Android, which gives over $10,000 in apps, Video Games and in-app buy items to customers at no cost.
For customers, this entails downloading the app right away from Amazon’s web page, as it isn’t to be had on Google Play. The app is a standard Amazon procuring app, providing access to Amazon’s conventional bodily and digital items, however it additionally includes a new ‘Underground’ component to content material.
Here, customers will in finding plenty of ‘In Reality Free’ apps and Video Games, or apps and Video Games with free in-app purchases, together with Offended Birds, Jetpack Joyride, Goat Simulator and plenty of others. Upon downloading this kind of titles, users will to find the in-app purchases (the place on hand) are free, so they are able to get right of entry to the entire title’s content material with out spending actual money.
For developers, this introduces a brand new monetization version, in which Amazon can pay builders for every minute a consumer uses an Amazon Underground app. Whereas users are unable to make further purchases in these apps and Video Games, the model does be certain that every active consumer Actually generates cash for the developer.
A weblog submit on the Amazon developer website online reads:
In most app store models, builders are paid a revenue share in keeping with the preliminary purchase of the app or the in-app purchases. With Amazon Underground’s revolutionary monetization manner, Amazon will pay you for every minute a purchaser uses your Amazon Underground app ($0.002/minute at launch), and consumers pay nothing.
There Is No extra guesswork round getting IAP optimized for the two%-10% of consumers that reportedly purchase them. That You Could now focal point on growing nice content material, storylines and characters that maintain buyers coming back. It’s all about growing customer engagement.
For customers to interact with these apps, they’ll need to turn on knowledge tracking on their device, so Amazon can accurately track this gameplay or app usage time.
Amazon Underground is to be had to download at no cost for users in the U.S., uk, France and Germany.