Amino, a startup that’s constructed 41 totally different Mobile community apps (so far), is announcing that it has raised $6.5 million in Collection A funding.
I first wrote concerning the company a little more than a yr ago, when it raised a $1.65 million seed spherical. Co-founder and CEO Ben Anderson informed me that the idea used to be to reinvent the traditional online discussion board with a smartphone-optimized expertise where individuals involved in, say, Doctor Who or K-pop could join with like-minded users.
Anderson said lately that “a shocking selection of widespread interests and topics simply don’t have any sort of neighborhood presence on Mobile.” That’s one thing he and his co-founder Yin Wang (they met at Northeastern University) had been in my view aware about, because they grew up with niche interests of their own — anime in Anderson’s case, robotics in Anderson’s.
“We saw an international the place you have got Fb to your chums, LinkedIn in your skilled community and Amino for connecting with others such as you,” Anderson said.
The Corporate’s communities cover broad topics like Meals and Track, but additionally more specific ones, like League of Legends and Swifties. Anderson said the present focus is on accomplishing teenage customers. He added that previously 12 months, the time spent by an average consumer in “our greatest Amino communities” has grown from 20 to 40+ minutes a day.
Amino apps are now to be had on each iOS and Android. The Corporate is accelerating the percent at which it launches new communities, with 25 of them created this 12 months.
The Collection A was once led by using Venrock, with participation from previous investor Union Square Ventures. Venrock partner David Pakman is becoming a member of Amino’s board of administrators, and the agency’s vice chairman Richard Kerby is also joining as an observer.
“Communities have all the time been an crucial a part of the internet, from BBSes, to Usenet, to on-line forums,” Pakman said in an emailed statement. “As teen and millennial attention dramatically shifts faraway from conventional media and to Cell devices, we were drawn to Amino’s relentless center of attention on Mobile-simplest hobby communities.”
Anderson said the funding will permit Amino to extend its building, gross sales and advertising teams.
“Our vision is to create a close-knit community for each interest on the earth — each in style TV express, film franchise, sports activities team, online game, and past-time,” he said. “This Implies tens of heaps of apps, so we’re working to open up the Amino platform, giving particular person customers the ability to construct a neighborhood for any passion they may be able to dream of.”