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Focus on Customer Service: Wink Frozen Desserts [PODCAST]


Wink Frozen Truffles may not yet be a household name, however this ice cream firm is altering lives – at least East of the Mississippi – one scoop at a time. Created particularly for folks with lactose intolerance, celiac disease, and certain meals allergies, Wink’s line of frozen treats lets in folks that notion they couldn’t revel in ice cream get a taste of the frozen favorite once more. Jordan Pierson, the executive Advertising Officer at Wink, took some time to talk with Dan Moriarty and me about Wink’s dedication to its area of interest consumer. Whereas the company’s slogan, which refers to its substances, is “much less is extra,” that ethos without a doubt does no longer observe to their customer service.

One Of The most quotable moments of this episode of the point of interest on customer support podcast include:

  • “Because we’re meals, we like to make use of Instagram, we like to make use of Pinterest, we like to use Fb to showcase who we are.”
  • “For essentially the most part, Twitter is a customer service hotline for us.”
  • “Whatever your product is, no longer everyone on the planet goes to find it irresistible, and you’ve got to roll with the punches on that.”

Listed Below Are the highlights of Episode 13 and the place to seek out them:

0:50 – The background on Wink Frozen Muffins and how Jordan joined the workforce

2:20 – Wink’s customer service strategy

5:30 – How a niche target audience affects Wink’s social media strategy

7:Sixteen – Which channels consumers use for service

Eight:Fifty Three – On-line communities and other engagement opportunities

11:19 – Jordan shares a memorable interplay with a fan

13:20 – Jordan’s advice for different corporations trying to succeed in social care

Because Of Jay Baer for nominating Wink Frozen Desserts to look on the show. When You’ve Got had a super customer support expertise on social media, please tweet us the use of the hashtag #FOCS and we can attempt to interview that brand on a future podcast.

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