Remaining week, Pinterest introduced that it now has greater than One Hundred million customers worldwide. This number far passed expectations – back in February, eMarketer predicted that Pinterest may reach 59 million users by way of 2019. The visible-themed community continues to upward push – not too long ago released Pew information showed that the percentage of americans who use Pinterest has doubled given that they began monitoring such data in 2012. And what’s Extra, Pinterest’s target audience are energetic Shoppers – a find out about carried out via Millward-Brown found that Ninety Three% of Pinners have used the platform to plot for purchases, Whereas 87% have long gone on to in fact make a purchase order as a result of Pinterest.
Make no mistake, used well, Pinterest generally is a highly effective car for advertising and promoting products, a proposition that’s simplest been strengthened by way of the introduction of buyable pins.
In Order To capitalize on its searching and shopping attainable, Pinterest has released a new infographic looking at how increasingly more Customers are the usage of the platform best into the holiday season.
From the Pinterest blog:
“With A Hundred And Seventy million Vacation decor Pins (and three million unsightly sweater Pins), Pinterest is the one-cease store for Vacation ideas big and small—and these numbers simply continue to grow. From 2013 to 2014, the number of Holiday Pins grew via 50%.”
Whereas its advertising doable doesn’t get as large a focus as the most important gamers, the numbers obviously convey there’s major potential in pins. Check Out the infographic for more info on how Pinterest is utilized In Advance of the Christmas purchasing blitz.
<img alt="More Shoppers Turning to Pinterest Ahead of Holiday Season Blitz [Infographic] Source link