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3 Social Media Marketing Options to Consider in 2016

3 Social Media Marketing Options to Consider in 2016


<img alt="3 Social Media Marketing Options to Consider in 2016 Any Other yr's long gone and here we are standing originally of 365-days of probability that lie beforehand of us. While 2015 used to be an exciting yr for social media entrepreneurs, 2016 guarantees a host of adjustments and opportunities. All we want to do is leverage them to strengthen our social media Advertising technique. Actually, now is the best time to wipe the slate easy and get a leg up in your competitors.

Listed Here Are three social media efforts you should Imagine making use of in 2016 to raised Connect along with your audiences and create a higher impression.

1. Do Reside Video Streaming

The Recognition of video in the social panorama is nothing new, however in 2016 it’ll be slightly different. Companies, huge or small, are more likely to spend money on Live-streaming this yr, although possible for different purposes. B2C corporations, as an example, will seem to leverage Live-streaming to humanize their Manufacturers with ‘the face behind the brand’ and/or ‘at the back of-the-scenes’ videos. This, in flip, will assist Brands forge connections and build loyalty with their customers.

B2B firms, then again, will invest in Reside-streaming to share valuable information with their clients (both existing and attainable). They May use movies to give an explanation for how their merchandise/services can benefit the purchasers, making their job more uncomplicated and improving efficiency. Reside-streaming can also be utilized by B2B firms to show the actual-time impact of their products and services, in addition to the dedication and tough work of their workforce. This too can assist to ascertain authentic and emotional connection with shoppers.

Video hosting company Wistia, for example, just lately created a “Take a Survey” video to assemble useful feedback. They featured your entire firm doing the Hustle and the infectious and sincere enjoyment of its individuals helped Wistia create an emotional reference to their target market. This 12 months, we may see equivalent activations Are Living and in real Social Media Today” src=”http://socialmediablazer.com/wp-content/uploads/2016/01/Do%20Live%20Video%20Streaming.png” style=”width: 650px; height: 372px; display: block; margin-left: auto; margin-right: auto;”/>


2. Connect with Social Media Influencers

Manufacturers were partnering with celebrities for a very long time. Why? Because They Are Able To Influence people’s buy decisions, and within the age of social media, that Influence has improved two-fold. However, it can be now not simply celebrities that can motivate consumer buy choices. Even eminent bloggers and social media influencers are able to wield such Affect – it can be therefore no shock that Brands were partnering with them as smartly in recent occasions.

Accomplished smartly, influencer Advertising And Marketing converts better than paid media. It includes speaking to your target audience through a voice they belief, but influencer Marketing’s greater than a star endorsing your Model or a blogger spreading consciousness about your merchandise/services. Your influencers are people who find themselves neatly-versed and well-liked inside your particular Trade or area of interest, and have nice social attain. They May Be Able To be Trade experts, concept-leaders, bloggers and/or influential shoppers; it is all about generating word-of-mouth recommendation – and that may lead to “twice the gross sales of paid Promotion.”

The Luxury fashion Model Lord & Taylor acquired 50 Instagram influencers to wear the same dress closing year and publish an image of themselves on the photo-sharing community on the identical day. The Result? The costume, available from Lord & Taylor, was once bought out the following Social Media Today” src=”http://socialmediablazer.com/wp-content/uploads/2016/01/Connect%20with%20Social%20Media%20Influencers(1).png” style=”width: 650px; height: 365px; display: block; margin-left: auto; margin-right: auto;”/>


Business experts predict that The Popularity of influencer Marketing will proceed to rise in 2016, and further than that. Nielsen, for example, found that shoppers’ trust in social, cell and online advertising is growing, and influencers play a massive part in that. 

And one of the best part of this form of Advertising? You don’t need to concern about Advert blockers, not like different kinds.

3. Social Media Merchandising and Social Commerce

Investing in organic social media efforts received’t be sufficient this year. Even Though natural reach will continue to play a big function, Businesses now also wish to focal point on their paid social media efforts as smartly. In Keeping With Statista, Facebook’s Promotion earnings is more likely to attain $17.23 billion in 2016. eMarketer, however, predicts that Advert income at Fb will attain $21.43 billion, representing $Sixty One.06 per user revenue in the U.S.

<img alt="3 Social Media Marketing Options to Consider in 2016 Source

Despite The Fact That Twitter and other social channels are lagging means in the back of Fb in the case of Advertising revenue, the numbers are progressively growing. Fb, for instance, has already introduced 360 advertisements for immersive consumer experiences. YouTube too has brought 360 advertisements Whereas Instagram opened for advertisers with its motion-oriented Ad format. You will have to therefore invest in social media Advertising this 12 months, along along with your organic social media efforts, in the event you aren’t doing so already. That Is especially a good option for new Brands or corporations launching new products/services as it makes it easier for folk to find your Model/choices.

While it is necessary to have a right kind social media Promoting technique in 2016, don’t simply cease there. Social media websites cannot only engaged your consumers and pressure site visitors to your site, They Can also can help you promote, right out of your social account. Sure, we’re talking about social commerce, which represented 5% of the overall U.S. Online retail revenue in 2015, equating to $15 billion in revenue.

Online retailers will have to pay shut attention to social commerce – Twitter, Fb, Pinterest, and Google are all offering various varieties of ‘Purchase’ buttons to make social advertisements more effective.


Chances Are, we’re extra prone to see many different changes within the social media landscape arising in 2016. Make The Effort to replicate for your past social media Advertising efforts and be mindful the place you need to alternate and upgrade. Despite The Fact That this isn’t an in depth listing, integrating these strategies into your social media Advertising And Marketing plan will mean you can maximize your social efficiency in 2016.

Main picture via Tanuha 2001/Shutterstock

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