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Esurance, NBA and Bleacher Report Top Twitter in Weekly Ranking

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For the week of February 8 – February 14, 2016, U.S. brands captured 84.4 million Complete Actions (likes and retweets) from tweets published on Twitter. Powered by using Shareablee knowledge, the highest brand on Twitter for every respective business is shown within the Rating beneath. NBA (Sports Activities) used to be the highest brand within the Ranking with virtually 1.1 million Twitter Movements, adopted through Bleacher File (Media Writer) with virtually 884,000 Actions. NBA’s High tweets were highlights from the dunk contest right through the NBA All-Superstar weekend. Bleacher Report additionally captured the most Twitter engagement from NBA All-Megastar highlights, as well as from a post about Peyton Manning making Tremendous Bowl history. Esurance (Monetary Services And Products) got here in an in depth 1/3 with greater than 826,000 Actions due to a 216% raise in likes and retweets on Twitter, driven by its #EsuranceSweepstakes Super Bowl marketing campaign.

Pepsi (Consumer Goods), a newcomer to the Ranking, saw the best increase of any Top Ten model in comparison with the previous week at 396%, due to its posts featuring sweepstakes surrounding the Super Bowl #PepsiHalftime convey. Of the highest performing manufacturers, Malan Breton (Fashion), captured the very best Movements per tweet, pushed by using tweets featuring its NYFW Fall/Wintry Weather 2016 Assortment.

Sen. Bernie Sanders (Presidential Candidate) was once essentially the most socially engaged presidential candidate on Twitter throughout the week of February 8 – February 14, capturing One Hundred Thirty Five% extra Twitter likes and retweets than the next very best performing candidate, Ted Cruz. Bernie Sanders’ Top content material was led via tweets on school tuition and local weather alternate.

i Whole Movements include all put up-level likes and retweets.
ii Whole tweets includes all tweets published by using every brand across Twitter.
iii Movements per tweet is a calculation of the average choice of put up-level Moves got, each time content material is printed.
iv Whole followers contains the choice of Twitter followers for each and every model as of February 14, 2016.

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