Toy massive Lego introduced a new assortment titled “LEGO City Enjoyable within the park – City Folks p.c.” on the World Toy Truthful in Nuremberg on Jan. 28. The Company previewed the set again on the the big apple Toy Fair on Feb. 14, and London Toy Honest on Feb. 22.
In an try and be more inclusive, Lego launched a wheelchair toy, an assistance canine, a mother in a business swimsuit, and a father with a child stroller, as a symbolic keep-at-home dad.
The styling of the father figurine features a plaid shirt, denims and beard — now not so subtle hipster references.
Says president of LEGO Techniques Soren Torp Laursen to Forbes, “We aren’t responding to demand from anyone. We’re looking to painting the sector around us and listen to our consumer base.”
In Step With a 2012 Pew Analysis Heart diagnosis, about 2 million fathers believe themselves “keep-at-dwelling dads.” The Most Typical resolution used to be the boys had been “ill or unwell,” adopted via “unable to discover a job.” In contrast, Seventy Three% of stay-at-house mothers suggested they were home essentially to “maintain their kids.”
Still, the collection of fathers who stay home to deal with kids and the home is rising. Lately’s vocal proponents argue that ladies in corporate The United States will have to receive simply as a lot possibility to come to work as their male companions, with out going through “maternal bias” upon re-entering the workforce.
In Line With Forbes, Lego has confronted backlash for the way in which it advertises toys for different genders, as a whole. When it premiered a Lego Pals line in 2012, the blocks were red and pink, and included moderately stereotypical references to “women” actions, such as hair salons and pa Celebrity degrees.
The Company said ahead of these themed toys launched, Lego failed to promote as many sets to women.
The response has lead to extra gender-impartial units being created and marketed to boys and girls.
The LEGO Metropolis Fun in the Park assortment will probably be on hand June 2016.
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