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Twitter Is Testing A Dedicated GIF Button On Mobile

Twitter Is Testing A Dedicated GIF Button On Mobile

Twitter wants you to share extra GIFs, that’s why the company is Trying Out a brand new GIF button inside of its Cell app.

Some fortunate users are seeing a button that seems between the digital camera and poll icons inside the Twitter for Android app. We haven’t managed to replicate this ourselves here at TechCrunch (on Android or iOS) However one person — Phil Pearlman — advised us that pushing the button allows you to select trending GIFs, or click through to choose in keeping with mood classes. That’s much like the Dedicated GIF button within Facebook Messenger, which draws up content from Riffsy and Giphy. But at this level, we don’t understand which companion/companions Twitter is working with.

Pearlman posted a screenshot of what he noticed But, right after doing so, the button mysteriously disappeared from his app earlier than he was in a position to provide us with screenshots. (He’s not the only one who lost it.)

Twitter incessantly conducts tests of latest options and modifications among small userbases, so there’s nothing new here.

When We reached out to the company for remark, although, it equipped us with the next response.


Ha ha, we see what you did there, Twitter, ???

Pearlman isn’t on my own in seeing the button, lots of other customers are tweeting about it, and — unsurprisingly — their tweets include GIFs, comparable to:

I Suppose that’s what you call a promising early rollout — let’s see if/when the button turns into an reputable Characteristic for all users.

At this level GIFs would possibly simply be a bit of fun and an opportunity to brighten up tweets, However there could be industrial price to them sooner or later. Messaging app Kik just launched its first branded GIFs, and, with Twitter already monetizing emojis to the (said) tune of $1 million a pop per brand, it appears plausible that GIFs may grow to be a cash-maker, too.

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