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Marketing startup Olapic acquires Pinterest-focused Piqora

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Marketing startup Olapic acquires Pinterest-focused Piqora


Two visual Advertising And Marketing startups are teaming up — Olapic is asserting that it has acquired Piqora.

Each corporations promise to assist companies promote themselves via person-generated pictures, however Olapic co-founder and CEO Pau Sabria mentioned his company’s strength has been on Instagram (which used to be its initial focal point), whereas Piqora’s has been on Pinterest (ditto). So he sees the businesses as “very complementary,” whereas also praising Piqora’s technology and its relationship with Pinterest.

The plan is to integrate Piqora’s main merchandise — including its content scheduling instruments, its analytics instruments and its Instagram shopping product Tapshop — into the Olapic platform, where they’ll doubtless be rebranded.

The monetary terms of the deal were not disclosed. Piqora has raised more than $11 million in funding from investors, including Draper Fisher Jurvetson, Freestyle Capital and Baseline Ventures. the big apple-based totally Olapic says it is going to fold Piqora’s San Mateo, Calif. team into its own operations, even though it’s not saying what number of group participants particularly are joining.

Piqora CEO Sharad Verma, meanwhile, will serve in an advisory position throughout the transition earlier than shifting on to his next Mission. Verma mentioned one cause an acquisition is smart is the consolidation in the Advertising And Marketing industry, with “the want to reduce the choice of providers, the friction and platform silos.”

As for Sabria, he envisioned that the need for Olapic’s platform will most effective develop.

“Whether it’s seen on Pinterest, powers an ad or shows up on a web page, what you are going to see an increasing number of, thanks to Olapic, is that content material generated by way of customers is helping manufacturers be far more symbiotic with their consumers,” he stated.

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