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Phil Schiller takes to Twitter to remind everyone not to pluralize Apple products

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Phil Schiller takes to Twitter to remind everyone not to pluralize Apple products


Final night a single tweet on everyone’s favorite news platform was once heard ’round the world. No, I’m Now Not speaking in regards to the tweet that cost an NFL draft prospect $14 million bucks. Or Drake’s tweet losing his new album, Views.

I’m talking about Apple advertising boss Phil Schiller taking to Twitter to ultimately answer the age-old question of the way to accurately check with multiple iPhones, er iPhone units.

It all started when Benedict Evans posted a podcast with a caption regarding “iPads Professional,” pluralizing the instrument like one would pluralize “Attorneys General.” After a quick backward and forward, someone summoned Schiller to finish the debate as soon as and for all.

Hmm. So consistent with Schiller (and by means of affiliation, Apple), it’s fallacious to say one thing like “I’ve two iPhones.” Instead, we must say “I Have two iPhone,” or “I’ve two iPhone gadgets.”

However this sounds so awkward! Sadly, like most things Apple, the corporate appears to be set in their ways, and will always say one thing like “iPhone units” of their press releases.

In all seriousness though, it’s nice to see Schiller interacting with Apple fans and builders by means of his Twitter. Not handiest is it a helpful Source of data, But shows consumers a more non-public side of Apple’s executives that is frequently reserved just for keynotes.

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