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Facebook will now let brands choose exactly where their ads will show

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Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies.

On Wednesday, Facebook announced an array of new test features specifically aimed at protecting brands on the social network. These tools were created to help companies wield more control over where their ads run.

Most important are publisher whitelists. Advertisers will now be able to tell Facebook exactly what sites, videos, and apps it feels comfortable running ads on.

Facebook previously allowed advertisers to create block lists, letting the social media giant know which content it does not want to run ads on. However, it’s nearly impossible to list every video and app an advertiser wouldn’t want to associate with. This makes things simpler for advertisers, and lets them be more proactive. The whitelist covers Facebook advertising on third-party apps and in-video ads. The company also announced a whitelist for content-specific videos as well. Read more…

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