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5 Things We Can Learn From Ryanair’s Controversial Twitter Chat

5 Things We Can Learn From Ryanair’s Controversial Twitter Chat

Except you didn’t go anyplace near Twitter on Monday, you possibly can have considered a little bit of an peculiar hashtag trending – #GrillMOL.

No, it wasn’t a extraordinary cooking tip; it Was in fact a Twitter QA with Ryanair Chief Government Michael O’Leary.

The controversial businessman took a grilling from customers and critics alike all through the Twitter chat hour, and questions ranged from the very technical to the downright ridiculous.

A Budget as chips airline joined Twitter ultimate month and were quick to cause a stir on the social networking website with their choice of cover picture on their profile (a group of bikini-clad girls that bore no relevance to the logo in any respect).

Being well known for his or her controversial carrier, chief Executive and all-round perspective to clients, it wasn’t surprising that the Twitter chat Was Once greeted with combined responses, as O’Leary flirted, swore and self-praised his way through the hour.

The Choice to let O’Leary free on Ryanair’s Twitter account Was an enormous PR possibility – how would his famous conceitedness and unapologetic method come across on social media? Would It be as painful as a Ryanair flight itself?

Twitter chats are a good way to have interaction your audience and develop model awareness (our #DigiJobsHour each Thursday Three-4pm is a big success ), however might the strategy deal with Ryanair’s aggressive advertising campaign?

Well, excellent or unhealthy, listed below are five Issues we will Learn from Ryanair’s Twitter chat:

1) Use your personal hashtag

Rule number one of Twitter chats: use your hashtag! You’ve long gone during the effort of making a hashtag for folks to apply the Twitter chat, so it should go with out announcing that you should use it your self for folks to observe the chat!

It Seems That Michael O’Leary didn’t get the memo, on the other hand. As A Result Of when a Twitter user pointed out that he hadn’t been the use of #GrillMOL in his tweets midway through the chat, the CEO responded obliviously with: “Hashtag… Wha???” Clearly social media is not his experience…


2) Resolution all questions

The Beauty Of Twitter chats is that people get to ask questions on your organization that they may not get to ask usually. When You don’t comprehend the reply to a question, level the user in the path of any person who can Solution them.

Clearly, an enormous firm like Ryanair won’t be able to Resolution every question that comes through, so if you end up inundated with extra queries than you could Answer, simply you should definitely reply to a large spectrum of questions and Not simply ones that make your company seem just right!

Don’t do a Michael O’Leary and bat away “boring techno babble” questions – Not handiest does that alienate a big part of your audience, but it also makes you seem to be inept that you just can’t Answer the query in the first situation!

twitter best practices

Three) Don’t offend your customers

Now, this point will have to in point of fact go with out announcing, but it seems companies *cough*Ryanair*cough* that need to be “controversial” to get seen ebb on the facet of offensive a long way too incessantly.

Take Michael O’Leary’s response to a  woman who aired her concerns a few Ryanair Twitter chat: “Good pic. Phwoaaarr! MOL” No Longer precisely acceptable…and extremely offensive!

In Case You think what you say could spark a backlash – don’t do it! Easy as that. At All Times run your responses thru a mental “offence-o-meter” sooner than hitting ship – you in reality don’t want to be in the course of a Twitterstorm. It’s No Longer a pleasant location to be!

controversial ryanair tweet chat

Four) Don’t swear

I Do Know that free speech is important, blah blah blah, but when you’re promoting a model, the usage of dangerous language makes you appear unprofessional and just undeniable impolite.

Now, I Do Know that Michael O’Leary isn’t exactly known for his well mannered and reserved manner, but when he’s the use of the respectable Ryanair Twitter account, somewhat discretion wouldn’t go a leave out!

ryanair twitter

tweet chat best practices

twitter tips

5) Do use Twitter chats to make announcements

One Thing that Ryanair did get proper right through their Twitter chat Was saying a huge digital relaunch of their website online.

This Was cleverly sandwiched within the chat and Not made obviously obvious, however relatively alluded to which sparked the hobby of more than a few information outlets following the announcement.

From agreeing with a consumer that the Ryanair site hurts his eyes, to saying the digital relaunch to a consumer who requested if he Was Once planning on introducing mobile boarding passes, Michael O’Leary showed himself as forward-thinking and probably restored some buyers’ religion within the controversial airline!

ryanair CEO pr

As Always, I’m keen to hear what you take into accounts this. Was Ryanair’s Twitter chat a roaring success or a PR nightmare? What tips do you’ve on methods to host a a hit Twitter chat?

Let Us Know within the feedback beneath or on Twitter @BubbleJobs




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