Publishers are liable to turning into interchangeable. With Moments and Speedy articles, Twitter and Fb seem satisfied to take content from publishers with out ever sending folks again to their websites — you recognize, the position where publishers earn their cash. If Information shops and other media properties don’t change one thing, they could change into dumb content within the good pipes of social networks.
In This video, I spoil down how News consumption is changing, why that’s a threat to publishers, and what they may be able to do to fix it, all in two minutes. And for a deeper investigation, inspect my function article “Twitter And Facebook Are Turning Publishers Into Ghost Writers”