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Activision Buys Candy Crush Saga Maker King for $5.9 Billion

Activision Buys Candy Crush Saga Maker King for $5.9 Billion


Online Game company Activision introduced recently the purchase of cellular recreation developer King for $5.9 billion.

King titles, such as mega-hit Sweet Crush Saga, are one of the largest and most moneymaking sport apps available on the market nowadays. King also owns fashionable apps such as Farm Heroes Saga, Sweet Crush Soda Saga and Bubble Witch 2 Saga.

Activision acquires all outstanding shares of King for $18 per share — a complete fairness of $5.9 billion.

On Account That passing Zynga within the Fb app ecosystem in 2013, King has emerged because the leader in cell gaming.

Activision Blizzard CEO Bobby Kotick commented on the acquisition in a press release:

The combined revenues and earnings solidify our position as the biggest, most winning standalone company in interactive leisure. With a blended world community of greater than 1/2 1000000000 monthly energetic customers, our potential to reach audiences around the world on the tool of their selecting permits us to ship nice video games to even bigger audiences than ever earlier than.

Riccardo Zacconi, CEO of King, discussed the company’s increase and the reasoning in the back of the acquisition:

We’re excited to be getting into into this Acquisition with Activision Blizzard. When You Consider That 2003, We Have Now constructed some of the largest participant networks on mobile and Facebook, with 474 million monthly active users in the 0.33 quarter 2015, and our talented crew has created one of the most a hit cell recreation franchises.

We believe that the Acquisition will place us very smartly for the next section of our company’s evolution and will bring clear advantages to our avid gamers and staff. We Will mix our experience in mobile and free-to-play with Activision Blizzard’s world-category brands and confirmed track report of establishing and sustaining the most a success franchises, to deliver the most effective video games on the earth to thousands and thousands of gamers worldwide. We Are very much having a look ahead to working with Activision Blizzard.

We Have two groups that, collectively, will have an important footprint, progressive expertise, and management throughout platforms, and distinctive, based IPs to thrill one of the vital biggest networks of avid gamers on the planet.

Readers: How do you are feeling about the future of Candy Crush Saga and different King titles?


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