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American Eagle is on the verge of a makeover, college bro-style

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American Eagle is on the verge of a makeover, college bro-style

In Case You accept that American Eagle ever once was once cool, let’s leisure a query: Can American Eagle ever be cool — again — for dudes?

While the teen favourite and mall retailer has been a staple in lots of a teen’s closet, it has considered a plummet in gross sales over time thanks to more successful rivals like H&M and Ceaselessly 21. In that time, American Eagle has transform one thing of a cut price retailer that boasts offers as low as $10.

However The brand is attempting to give itself a a lot wanted upgrade via buying Todd Snyder, a top class menswear brand, and Tailgate Garb Company, a vintage, sports activities-impressed apparel brand with a school city retailer idea. American Eagle announced this week that it had purchased both manufacturers for $11 million.

Mercedes-Benz Fashion Week Tokyo Spring-Summer Collection 2016 O

American Style Designer Todd Snyder at Model Week in Tokyo, Japan, on Oct. 12, 2015.

The deal allows the company to have a powerful ally in Snyder, an American menswear darling that spent years at Polo Ralph Lauren prior to becoming the SVP of menswear at J.Crew. Snyder launched Tailgate in 1997 earlier than launching his eponymous line in 2011; he was then named GQ‘s 2012 Highest New Menswear Fashion Designer and used to be a CFDA Award nominee from 2012-2014. He’ll continue designing his fits line, he proven on Twitter.

The Dressmaker will stay onboard American Eagle because it govt vice chairman, reporting to Chad Kessler, international grand president of the retailer. He’ll even be a sounding board for the emblem and will unquestionably try to elevate the classy and its taste level.

toddshirts

A t-shirt from Snyder’s Tailgate model, left, and his eponymous top rate menswear line, proper.

Picture: Tailgate, Todd Snyder

American Eagle is banking on the truth that with Snyder onboard, school bros and midwestern teens will begin sporting their clothes once once more.

It Is a so much-needed move on American Eagle’s part. Younger Males are flocking to extra trendy alternatives like Zara and ecommerce manufacturers like ASOS, however Snyder has a confirmed monitor file for making menswear wearable — so this move seems like a smart one for the long run.

After All, we all know the biggest crisis is luring school bros out of their tank tops and muscle tees for extra “subtle” American Eagle polos.

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