2015-12-29 07:45:40 UTC
NEW DELHI — Like consumers all over the world, Indians are flocking to the web market in droves at the present time. However there’s one extraordinary merchandise flying off the digital shelves. Online outlets say cow dung patties are promoting like hot muffins.
The patties — cow poop combined with hay and dried within the sun, made primarily By women in rural areas and used to gas fires — have long been to be had in India’s villages. But Online shops together with Amazon and eBay at the moment are accomplishing out to the united states of america’s ever-increasing urban inhabitants, feeding into the need of older metropolis other folks to harken again to their childhood within the village.
Some retailers say they are providing reductions for large orders. Some customers are asking for present wrapping. “Cow dung cakes had been listed By Means Of a couple of marketers on our platform on account that October and we have got A Few consumer orders in view that then,” stated Madhavi Kochar, an Amazon India spokeswoman. “The orders come principally from cities the place it might be tough to purchase dung truffles,” she mentioned.
In India, the place Hindus have lengthy worshipped cows as sacred, cow dung truffles were used for hundreds of years for fires, whether or not for heating, cooking or Hindu rituals. Throughout rural India, piles of drying cow dung are ubiquitous.
Radhika Agarwal of ShopClues, a tremendous On-line retailer in India, stated demand for the cow dung truffles spiked right through the recent Diwali pageant season, a time when Hindus conduct prayer ceremonies at their homes, factories and workplaces. On a contemporary day, ShopClues’ web site showed that the patties had bought out.
“Round Diwali, when individuals do numerous pujas of their homes and places of work, there’s numerous demand for cow dung muffins,” mentioned Agarwal, regarding rituals performed during the well-liked festival. “Increasingly More, within the chilly weather, persons are preserving themselves heat Via lights fires at outdoor events,” she stated, adding that individuals who grew up in rural areas find the peaty odor of dung fires pleasant. “It reminds them of the old days,” she mentioned.
On-line outlets mentioned people have been also buying the dung desserts to gentle fires for ritual ceremonies to mark the start of the new 12 months and for the wintry weather competition known as Lohri, celebrated in northern India.
The desserts are offered in applications that include two to eight items weighing 200 grams (7 oz) each. Prices range from Rs A Hundred to 400 ($1.50 to $6) per bundle. Dung desserts are additionally used as natural manure, and some sellers are marketing them to be used in kitchen gardens.
Along With cow dung patties, A Couple Of outlets are additionally providing merchandise made with cow urine for its perceived health advantages. These embody distilled cow urine syrup, powder capsules, soaps and shampoos.
Extra reporting Via Mashable
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