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Facebook Changes Definition of Monthly Active Users

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Facebook Changes Definition of Monthly Active Users

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Facebook addressed skepticism concerning the accuracy of its Month-to-month Lively person figures by way of altering the best way it defines MAUs.

The social community stated in an e-mail to SocialTimes that it “wanted to provide a cleaner metric,” so beginning with its third-quarter-2015 income file, it now not counts what it known as “0.33-celebration pings,” or individuals who did not access Fb itself, however shared content or task by means of Fb Login-integrated web pages or applications.

Fb’s previous definition of MAUs follows:

We outline a Monthly Energetic consumer as a registered Facebook consumer who logged in and visited Fb thru our web page or a mobile software, used our Messenger app (and can be a registered Facebook consumer) or took an motion to share content or process together with his or her Fb friends or connections by means of a third-birthday party website online or software that’s built-in with Facebook, within the last 30 days as of the date of size.

The revised definition, which was once included within the company’s Type 10-Q filing for the 1/3 quarter of 2015, follows:

We outline a Monthly Active consumer as a registered Facebook consumer who logged in and visited Fb via our site or a mobile device, or used our Messenger app (and is also a registered Fb consumer), within the closing 30 days as of the date of dimension.

The Brand New definition didn’t harm Facebook’s momentum, as the social network reported 1.545 billion MAUs at the finish of the 0.33 quarter of 2015, up from 1.49 billion within the earlier quarter and 1.35 billion within the 12 months-ago length.

Readers: What are your ideas on Fb’s revised definition of MAUs?

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