The DMA 2013 conference in Chicago this week could have some Fb taste, as the social community will host four discussions at McCormick Location West.
Monday, Oct. 14, 11:15 a.m. (all times CT), W185a, Precision Marketing on Fb: vice chairman of Advertisements Product Advertising and Atlas Brian Boland will quilt the social community’s targeting options and perfect practices, in addition to success tales on how manufacturers harnessed the ability of real identities and wealthy Data matching to power success throughout all of their Advertising And Marketing objectives.
Monday, Oct. 14, Three p.m., W183c, Using Facebook as an All The Time-On Direct Channel: Yvette Lui, who works on Information and target market partnerships for the social community, will speak about how ATT, Indochino, and Land of Nod are The Use Of Facebook to fulfill and exceed their goals across more than one Advertising objectives, together with in-store sales, on-line conversions, purchaser retention, consumer acquisition, and model awareness.
Tuesday, Oct. 15, 11:30 a.m., W179a, Subsequent Technology of Creativity in Direct Advertising And Marketing: Marketing Strategist Eric Schnabel will supply insights from one of the most innovative and authentic new talent in creative direct Advertising.
Tuesday, Oct. 15, 2 p.m., W183a, The Sky’s the Restrict: Knowledge + Media + Scale = WOW: VP of global Partnerships Blake Chandlee and Acxiom will talk about the value of connecting first-birthday party/consumer-relationship-administration insights to audiences at scale, riding new alternatives for both Data-pushed and digital entrepreneurs.
Readers: Are any of you attending DMA 2013?