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Google slammed for ‘self-advertising’

Google slammed for ‘self-advertising’

Google’s rivals warned the european Fee that a suite of proposals put forward via america internet giant to fulfill EU antitrust rules constituted “self-promoting” and would do nothing to create a level taking part in field for searches.

“It Will be higher for the Fee to do nothing than to just accept these proposals,” said Thomas Vinje, a spokesman for the FairSearch coalition, which includes trip website Tripadvisor and price comparison websites Twenga and Foundem.

The Commission earlier this year launched a consultation process which is due to wrap up over accusations that Google is unfairly favouring its personal products and services over specialist engines like google by means of giving them better prominence.

Google has proposed that its own products and services could be highlighted otherwise so that customers may distinguish them from opponents in full knowledge of the selection earlier than them.

But a number of companies at a press convention organised by way of FairSearch mentioned that the idea would be counter-productive.

“At The end of the day, Google is offering an incredible ad banner. That Is self advertising they’re proposing, nothing more, nothing less,” said Moritz Von Merveldt from the German audiovisual media company ProSiebenSat1.

Michael Weber, director of Sizzling Maps, a company that gives on-line interactive maps, stated: “A Standard consumer goes to the most important and boldest thing on the page”.

the ecu Commission has said it desires to get to the bottom of the difficulty after the summer season But EU’s Competition Commissioner Joaquin Almunia has already stated he would likely ask Google to “additional toughen its proposals”.

Supply: AFP




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