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Janrain Raises $27 Million in Series D Funding

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Janrain, a Facebook Marketing Partner, introduced this week that the corporate has raised $27 million in Sequence D funding, led essentially through HighBar Companions.

Different collaborating investors integrated Millennium Expertise Price Companions, Split Rock Companions, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier.

This round of funding will let Janrain preserve building upon its Purchaser Identity Management Platform in addition to broadening its scope to incorporate deeper analytic insight into consumer engagement.

Larry Drebes, Janrain’s founder and CEO, commented on the round of funding in a press unlock:

We see our core Customer Id platform because the clear chief in a abruptly-growing market. The organization today is structured to serve that market efficiently, which then permits us to look at adjoining problems and areas of expansion. Janrain not too long ago brought tough Engagement functionality to its platform, and the company sees quite a few an identical opportunities in the market as organisations look for new how to set off their audiences and supply a greater variety of Identification-based totally Advertising And Marketing use instances.

John Kim, co-founder and managing Associate at HighBar Companions, will subscribe to Janrain’s board of administrators as a part of the transaction. He also weighed in:

Janrain has a talented Administration workforce and the most scalable, undertaking-prepared solution for Consumer Identification Management. Its listing of blue-chip global manufacturers and shoppers reinforces our belief within the platform’s technical maturity and natural evolution towards a deeper, more synchronized view of shopper behavior. We Are excited to Associate with the Janrain team and present investors to additional boost the subsequent era of promoting solutions.

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