Mustaches, a staple of Edwardian England, the Nineteen Eighties or hipsterdom, depending on your point of view, have taken on a brand new cultural affiliation thanks to the annual Movember marketing campaign for males’s well being.
New to Movember in 2013 is a Cellular app, which brings the net Mo House experience to your Android or iOS instrument. Out Of Your phone, that you would be able to recruit group members, share updates and Monitor your day-to-day ‘stache increase with the Mo Tracker, which you could sew together on the end of the month right into a cease-movement movie.
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“The fascinating and irritating factor for us is that our Cellular app must be as Just Right as Facebook or Instagram, as a result of that is what individuals are used to the use of,” Movember CEO and cofounder Adam Gorone advised Mashable. “It Is a fascinating challenge for to create great apps on a charity funds.”
Closing year, Movember’s 1.1 million members raised $147 million for reasons including the Prostate Cancer Basis. However The marketing campaign’s affect extends beyond research bucks raised, as a result of the very noticable facial hair grooming of particpants.
“We name this Technology Mo, which is about inspiring a new Generation of charity, pondering and postitive protest,” Gorone says.
Movember steers away from fear-based advertising and marketing, avoiding slogans corresponding to “one in six men will get prostate Cancer right through their lifetime.”
Gorone notes that each year, Movember does an entire ingenious overhall, a Transfer few manufacturers make. Along With the brand new Cellular app, Movember is pushing an initiative to stay lively called Move and launched Mo Rated Barbers, a community of barber shops around the U.S. who are partners within the battle for men’s well being.
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