Mazda seems to be slightly actually doubling down on Sports Activities automobiles — and the rotary engine. With the unveiling of the RX-Imaginative And Prescient concept that used to be unveiled Tuesday on the Tokyo Motor Express, the japanese carmaker embraces the two car trends that seem to be going the way of the polar endure.
A Handy Guide A Rough heritage on what I mean right here: Rotary engines — often referred to as Wankel engines — had lengthy been deemed impractical, as their triangular design presented many considerations like extreme oil consumption. Regardless Of this, Mazda ran with the engine technology and despatched it into production starting back in 1967 with its 110S variation.
The rotary engine, which is able to percent a hefty energy punch from a rather tiny dimension, most likely hit its height of recognition with the logo’s RX-7 Sports Activities automobile. It was once phased out of the logo’s portfolio, then again, with the end of the RX-Eight Sports automobile in 2012. Few notion it could ever return. With the RX-Vision, Mazda indicates that the ending of the rotary story has no longer yet been written.
“Mazda hopes to sooner or later make [the RX-Vision] into truth,” the corporate said in a press unlock. That, then again is just one part of the two-section story: The Other is the Sports Activities car.
Sports cars — especially less expensive Sports automobiles — do not in reality sell very smartly. The Scion FR-S, as an instance, has been a gross sales flop. Heck, even the Porsche Cayman would not promote very smartly. So for Mazda to say It’s keen to build some other rotary Sports car is a double-whammy of questionable marketing.
That said, if the RX-Imaginative And Prescient were to, say, be hybridized and made to compete with the likes of the Acura NSX and different ‘entry-level’ supercars, it could possibly have a bolstering impact to the brand picture. While cheaper Sports Activities vehicles endure, halo Sports Activities vehicles is a rising tide that lifts all ships.
Recall To Mind the 2008 Audi R8 supercar that helped turn Audi from a mid-level player right into a runner-up for the top luxurious gross sales spot on this planet. If achieved proper, the RX-Imaginative And Prescient may serve Mazda similarly to embolden the already more expensive image it is shaping for itself.
That Is all speculation, sadly. All we actually know for now’s that Mazda is at least now not yet accomplished with refining its Kodo design language, which has graced the face of many vehicles, together with the CX-3 compact crossover that we like ever a lot.
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