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Trending This Week: News Stories on Social Media


The Primary #DemDebate would possibly not have been everyone’s cup of tea this week, however it surely informed slightly the social media story. We Have Now acquired insights from all of the social knowledge around this story, and More from this week. 


From #SpiritDay to a Wonka-type Fortunate Charms contest, let’s dive into the info. 




Chances Are You’ll not have heard, but the Democratic presidential candidates had their first televised debate on CNN this earlier Tuesday, and While there were many Tales round who’s believed to have placed on the perfect efficiency, there may be indubitably one, clear social winner. beneath we provide a snapshot of the social conversations around the debate because it unfolded.




The First Democratic debate garnered greater than 831K online mentions, and While this conversation is moderately massive for a two-and-a-half-hour timeframe, it is nonetheless smaller than each Republican debates.

An argument will also be made as to which candidate carried out easiest all the way through the talk, but there is no question as to who garnered the most online mentions. That honor belongs to Bernie Sanders – a long way and away.

Sanders was once mentioned more than 407K occasions online. Extra spectacular nonetheless, Sanders had Extra online mentions than the remainder of the debate participants blended. Whereas Sanders took the highest-spot with regards to Mention Volume, the rest of the candidates gathered:

  • Webb greater than 163K on-line mentions.

  • Clinton greater than 131K on-line mentions.

  • Chafee more than 72K on-line mentions.+

  • O’Malley more than 28K online mentions.


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Top moments

When We look at the ebb and go with the flow of the dialog throughout candidates, we will see which instances provoked the most important reactions. Bernie Sanders was the reason for two of these moments. If Truth Be Told, he used to be the reason for the top two moments with Top mentions.

The the largest Peak was once in reference Clinton’s e mail debacle. When Sanders stated, “The American persons are sick of listening to about your rattling emails” that moment registered over 12K on-line mentions.

The second biggest Top, also belonging to Sanders, befell when Sanders offered himself, and The Issues that he plans to tackle at the very starting of the talk. This second received over 7K online Mentions.

The third largest Top belonged to Jim Webb when he sparred with Anderson Cooper about operating over his distributed solution time. This minute registered smartly over 5K mentions.

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The Overall debate boasts a good sentiment as Sixty Two.2% of sentiment-classified mentions were positive.

When inspecting each candidate’s particular person sentiment, Bernie Sanders finds himself at the entrance of the percent Once More. Within sentiment-categorised mentions:

  • 69% of Bernie Sanders’ mentions have been certain.

  • 66% of Chafee’s mentions had been certain.

  • 61% of O’Malley’s mentions were sure.

  • Fifty Six% of Clinton’s mentions had been certain.

  • 47% of Webb’s mentions were sure (Fifty Three% poor).


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Bernie Sanders goes three-for-three as his Twitter deal with amassed essentially the most impressions of all of the candidates during the controversy. Sanders’ handle collected more than 1.4 billion impressions. Sanders is followed by using:


  • Clinton with over 418 million impressions.

  • Webb with more than 256 million impressions.

  • Chafee with over 243 million impressions.

  • O’Malley with greater than 129 million impressions.


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Men cling a moderate majority in conversation contribution as Fifty Six% of distinctive Twitter authors are male.


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The Problems that mattered Extra to ladies had been #BlackLivesMatter and local weather alternate, While Males seem like Extra Focused On overseas policy.

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Playboy’s exchange of coronary heart

This week Playboy announced that it’ll no longer put up photography of nude models, and the people had a reaction.

We examined mentions of Playboy on Twitter, and inside the last seven days Playboy has accrued more than 120K mentions. When examining mentions day-by-day, you will see that the majority of mentions befell lately on October Thirteen, the day the announcement was made, with over 52K. The Following days exhibit how the announcement’s response bolstered Playboy’s mentions.

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The sentiment round Playboy over the past seven days is almost identical, but When We look at sentiment day-over-day, Playboy’s sentiment for October Thirteen is More bad, as 52% of sentiment-labeled tweets are bad. Again, this is the reflection of the reaction to Playboy’s announcement.


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This dialog is being pushed largely via Males, as Men account for 64% of all distinctive Twitter authors.

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With Tuesday’s mentions of Playboy accounting for Forty Three% of whole mentions over the last seven days, it is clear that individuals have been reacting to the Information coming from Playboy HQ.


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The luckiest of charms

Have You Ever heard the News? There are 10, yes ten, boxes of Lucky Charms which are nothing but marshmallows. With the limited supply of marshmallow-handiest bins, we will’t help however really feel like that is the closest factor to getting a golden ticket to explore Willy Wonka’s chocolate factory.

The web is reacting therefore as the marshmallow-most effective dialog has grown to over 19K mentions, with the big majority going down on Thursday and Friday.

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After All, this wonderful marshmallow hunt has a good sentiment – at a big majority too. Within sentiment-categorised mentions, Seventy Three% are positive. The One reason for bad mentions is remorse that there are Extra bins completely created from marshmallows.

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With “Needs do come actual” making a powerful showing within the dialog’s main subject matters, we are able to’t help but wonder what’s next? The four-day work week? Thanks, Lucky Charms, for making dreams come authentic.

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Social activism wore crimson for anti-bullying #SpiritDay

The hashtag #SpiritDay has been used over 117K occasions on Twitter, with the sentiment of this conversation being extremely sure. Within sentiment-labeled tweets, 92.2% are recognized as being certain.

The Primary message Within these mentions is strengthen and team spirit for LGBT formative years, and an end to bullying. Mentions about sporting the colour crimson are also reasonably distinguished Inside this discussion.


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These messages permeate the conversations high hashtags as smartly. #SpiritDay has amassed greater than 1.4 billion impressions, Whereas hashtags like #ChooseKindness and #NoH8 have additionally racked-up millions of impressions.


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We also noticed an outpouring of enhance from celebrities as their tweets with the hashtag were among the conversation’s most popular.

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All For studying Extra about social listening and data or have a question for Brandwatch? Talk Over With us here or e mail me [email protected]!

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