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Everybody was so caught up in the hijinks of Halloween that we forgot what follows, the month of November. This should officially be known as the month of trade, and i’m not simply referring to the weather (surprise when it’ll stop being over 70 degrees here in NY city). Manufacturers together with most of the people haven’t taken a moment’s pause as thoughts and Tweets turn jolly with upcoming vacation season cheer.

And the true query now’s: Too soon?

Purple cup packaging is twice as nice as pumpkin spice

It has been little greater than a month, so that suggests we have been all due for a freakout over one thing Starbucks has executed for us; you may also keep in mind that the social occasion of Pumpkin Spice’s return. The Latest result in for the Starbucks fan army to carry its collective voice and have a good time? Starbucks’ Red cups.

These should not the Red cups you came to grasp and love in college, oh no. Starbucks’ Purple cups are a sign that the holidays are on their method.

Due To The Fact That Monday Starbucks’ Crimson cups had been mentioned over 113K occasions on Twitter.


The sentiment around the Crimson cups is extremely certain. Inside sentiment-classified tweets, Ninety Two% are positive.


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Most certain mentions are your typical, “OMG Starbucks’ Purple cupz are back!!!” tweets. It Is abundantly clear that Starbucks purchasers love each the chain, and all its promotions.

Conversely, Bad mentions center on outlets that haven’t yet started to serve the Purple cups. There’s additionally a large element of Bad tweets that assume the Crimson cups have come out too early, and that Starbucks is trying to push the vacation season too soon.

A Special element to this conversation is the hashtag, #RedCups. Starbucks paid for the Promoted Trend of #RedCups on Monday, and the hashtag has been used over 100K occasions on Twitter, accumulating greater than 2 billion impressions.

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The Purple cup emoji that accompanies the #RedCups hashtag has been seen every single time the emoji has been used, so you can affiliate the same quantity of impressions to the emoji as smartly. In having a look at Starbucks’ signature Wintry Weather taste, Peppermint Mocha, people are very stoked for its arrival as well. #PeppermintMocha used to be used greater than 15K times and collected more than 17 million impressions.


Twitter unearths its Coronary Heart on its sleeve, and now posts


Folks never like exchange, or do they? That Is the question Twitter is dealing with now that they have got removed their Celebrity-shaped, favorite button in want of a Coronary Heart-shaped, like button.

The alternate has spawned more than 48K tweets with the hashtag #TwitterHeart from People weighing in on the new function.

It Appears, People like the new, Heart button as round 70% of sentiment-categorized tweets are sure.


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The Terrible tweets are Clearly towards the alternate, however well-liked subject matters amongst Terrible mentions speak about how this new “Like” Heart makes Twitter extra like Fb, and the way the guts icon usually represents love, not like.

The conversation is being led via ladies as women have contributed 62% of unique tweets. It Seems That men are extra polarized with the aid of the guts-shaped button as 40% of tweets from males are Bad, That Is adversarial to 28% of tweets being Negative from women.

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Election Day, already?

Election Day – no now not the enormous, large election day – was this previous Tuesday and its corresponding hashtag, #ElectionDay, garnered over 101K mentions.

The hashtag was once used equally across gender with men having a slim advantage in contribution at Fifty Two% of distinctive Twitter authors.

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Obviously, this dialog was once overwhelmingly American as the us held the majority share of tweets that incorporated the hashtag at 92%.

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Most Likely a greater illustration of how actively the U.S. used the hashtag is below with the geotagged map.

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Finally, the two hottest tweets Within this hashtag’s dialog belong to presidential hopefuls Bernie Sanders and Ben Carson displaying that they never omit a chance to get enthusiastic about related social discussions.


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Fin wins: first nation with its personal emoji set

This week Finland become the primary nation to have its very own set of nationwide emojis. A headbanger, a pair in a sauna and a Nokia 3310 (with a fourth emoji set to be launched at a later date) at the moment are the emoji representation of Finland.

For The Reason That announcement of the Finnish emojis, the topic has received greater than 5,600 mentions on Twitter.

The sentiment is totally positive (A Hundred%) Inside sentiment-categorized mentions. With this story catching the eye of the mainstream, world media, non-Finns are contributing to the conversation, Americans have tweeted probably the most concerning the emojis with Forty Two% of discussion’s contributions, Finland sits firmly in 2nd situation with 10% of all tweets.


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In Case You’re questioning the selection of Finland’s emojis, Possibly you want to brush up to your Finnish tradition. Per capita, Finland boasts probably the most saunas and heavy metallic bands. In Case You didn’t understand that prior to, now you know.

Nokia has to be playing all this additional consideration. The hashtag #Nokia has collected more than 120K impressions, while Nokia’s Twitter deal with is amongst this conversation’s most tweeted. Its deal with @Nokia has accumulated more than 121K impressions.

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Balmain& H&M collabo create Black Friday-level designer procuring frenzy

People love the collaboration between H&M and Balmain. If the door-busting scenes at store locations wasn’t sufficient proof, Perhaps the 125K+ tweets within the closing seven days reveals extra.

The sentiment around this collaboration is extremely positive as over  70% of sentiment-categorised tweets are positive.

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Negative mentions are comprised principally of individuals expressing their disappointment in no longer being able to buy the items they needed from the gathering, and the reasons vary from not having enough cash to items being sold out already.

Regardless, this dialog is big with the hashtag #HMBalmaination getting used over 28K times and accumulating more than 333 million impressions.


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Virtually Turkey Time


Those are the TALES that moved and shook social media this week, and all of it displays just how much trade is already taking place in November. We’ll see if this motion of alternate continues subsequent week in our high media trends replace as we put together for Thanksgiving and the broader vacation season, and the entire campaigns, Black Friday and Cyber Monday deals, and feasting emotions are published and analyzed on social.


If You Need to research extra about social listening, or want stats on any well-liked subject seek advice from us at Brandwatch.com, or get in touch at [email protected].

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