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Twitter launches first TV ad campaign in bid to boost user numbers

Twitter launches first TV ad campaign in bid to boost user numbers

Extra users. That’s what Twitter needs. Desperately.

Slowing growth has been causing difficulty at Twitter HQ for some time, but with a new CEO just lately installed, Investors are now expecting some concrete results. Bother is, Q3 Information released Tuesday published Extra of the same.

Determined to get the traces on the graph pointing skyward as a substitute of near-flatlining, the San Francisco-based firm is rolling out a bunch of tv ads within the U.S., a market the place its user base has been hovering across the 66 million mark for much of the year.

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The Primary of the ads, which was noticed by means of The Verge Tuesday night because it went out all through the sector Series sport between the Royals and the Mets, features fans’ tweets posted all over  the recent Major League Baseball playoffs, at the side of highlights from one of the vital games.

Set to the funky Best Possible Factor Ever by using French artist Jean Tonique, the fast-paced 30-second slot showcases Moments, Twitter’s not too long ago released editor-curated function aimed at simplifying the service for new customers. However, the ad flashes via in a flurry of quickfire cuts, and as a result is likely to depart some viewers unfamiliar with Twitter asking, “What used to be that!?

Still, the company’s marketing crew is hoping the slots will create enough buzz to deliver again lapsed users and entice new ones, whereas at the related time emphasizing the logo and stoking the pastime of advertisers but to make the most of the carrier.

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It’s not known how a lot the brand new marketing campaign is costing Twitter, but because it’s been created by using the same team at the back of Apple’s iconic 1984 ad, it gained’t have come low cost.

Knowledge printed via Twitter on Tuesday pointed to persisted Gradual user increase, with the corporate including just 4 million new users in the remaining three months, taking its global person base to 320 million. Traders for one can be noting the effect of the commercials and evaluating whether they had been definitely worth the spend, when Twitter publishes its next set of financials in January.

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